Mimic Social

Role: Project Manager

Mimic Social is a Social Media Marketing simulation that has been used by tens of thousands of students across the world.

Students are able to run social media ad campaigns with over $50,000 or more in simulated ad dollars. With $5,000 budgeted per round, students will learn how to allocate their budgets to each platform.

Students use a variety of paid owned and earned media to build social media campaigns. They will also be able to perform demographic targeting and choose between a variety of social platforms such as Facebook, Instagram, or Twitter to implement their strategy.

In this simulation, students are able to analyze results from the previous rounds decisions on the analytics tab. Students will also be required to answer questions based on their results and adjust their strategy.